With my Instagram account, I have seen growth in the following since incorporating certain techniques to advance my initial idea of the poetry account. To recap, I picked poetry which is something I’m very passionate about and I knew it would be something I would be happy to post and share it.
It started with simple ideating and a proven work flow that had been developed – however, I needed to start prototyping ideas and seeing if there were ways to make the account have more appeal.
I also welcomed this with some prototyping of a new format – as I noticed my following was increasing, however my engagement was dropping.
So in the making process, I had to break my initial look and aesthetic with Times New Roman style writing and less imagery, as well as these certain topics.
I found the ‘Heart’ poem got the most likes, and my poetry has been more focused on that topic. In addition, it got significantly more likes than my previous content.
If you can have an ability to find an aesthetic that works with your creative process and your audience’s interest, your content will flourish in quality, and will be full of interest in the nervous system of the internet.